brand awareness


brand awareness
  Il brand awareness identifica il grado di conoscenza, la notorietà del marchio da parte del pubblico target e la fedeltà degli utenti ad esso. Può essere rilevato e misurato attraverso le analisi di mercato, come le indagini a campione e i focus group. Su Internet, lo sviluppo del brand awareness avviene in genere mediante estese campagne di banner o sponsorizzazioni che ripetono il logo dell'azienda o di un suo prodotto, sviluppando e di conseguenza imprimendo il ricordo di tale logo o brand nella mente del visitatore.

Glossario di economia e finanza. 2011.

Look at other dictionaries:

  • Brand awareness — is a marketing concept that refers to a consumer knowing of a brand s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.Measurement driven conceptualizationBrand awareness can be measured by… …   Wikipedia

  • brand awareness — ➔ awareness * * * brand awareness UK US (also brand awareness) noun [U] ► MARKETING, COMMERCE the degree to which people are familiar with or prefer a particular brand: »The objective is to develop positive attitudes and build brand awareness… …   Financial and business terms

  • brand awareness — noun The level of public familiarity with a branded product • • • Main Entry: ↑brand …   Useful english dictionary

  • Brand Awareness — The likelihood that consumers recognize the existence and availability of a company s product or service. Creating brand awareness is one of the key steps in promoting a product. Brand awareness is an important way of promoting commodity related… …   Investment dictionary

  • brand awareness — / brænd əˌweənəs/ noun consciousness by the public of a brand’s existence and qualities ● How can you talk about brand awareness when most people don’t even know what the product is supposed to do? ● Our sales staff must work harder to increase… …   Marketing dictionary in english

  • aided brand awareness — One of the variables used in ad tracking research; usually a researcher will ask respondents to indicate whether they are aware of various brands not mentioned in an unaided brand awareness question. Aided awareness is not regarded as a powerful… …   Big dictionary of business and management

  • Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… …   Wikipedia

  • awareness — a‧ware‧ness [əˈweəns ǁ əˈwer ] noun [uncountable] knowledge or understanding of a particular subject, situation, or thing: • US investors awareness of international bond markets • They need to raise awareness of the product in markets such as… …   Financial and business terms

  • brand management — ➔ management * * * brand management UK US noun [U] ► MARKETING, COMMERCE the process of controlling the way in which a company markets a product or brand so that people continue to buy it or buy more of it: »The company recognized as a leader in… …   Financial and business terms

  • Brand — For other uses, see Brand (disambiguation). Marque redirects here. For other uses, see Marque (disambiguation). The Coca Cola logo is an example of a widely recognized trademark representing a global brand …   Wikipedia


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